Bivocom TR323: Powering Smart OOH Advertising
While traditional billboards struggle with manual operations, Bivocom’s TR323 IoT Router now transforms Out-of-Home (OOH) advertising into smart OOH solutions. Notably, this compact device (103.5×78.2×24.1mm, 268g) combines 5G/4G connectivity with industrial durability. As a result, advertisers gain precise control over digital billboards, DOOH networks, and remote assets.
Core Features: Solving OOH Challenges
The TR323 is built for reliability and flexibility, ideal for dynamic urban environments. Let’s break down its key capabilities:
1. Real-Time Monitoring & Asset Tracking
Real-Time GNSS/GPS Location Tracking (Optional): By leveraging a cellular-integrated GNSS module/GPS, the router tracks remote assets like digital billboards with precision. Such precision, in turn, ensures ads are always positioned in high-traffic areas, thus maximizing audience engagement and campaign ROI.
Power and Circuit Health Management:
- Specifically, it monitors voltage, cumulative energy consumption, and MCB (miniature circuit breaker) status (on/off/tripped) by means of 2x RS485 and 1x RS232 ports. Additionally, by employing industrial protocols like Modbus RTU/TCP and MQTT, it consequently ensures secure data transmission.
- ESD protection (8kV for RS232, 15kV for RS485) safeguards against electrical surges, thus ensuring stable operation in rugged environments.
2. Reliable Connectivity
Dual SIM Failover: Equipped with 2x Micro SIM slots featuring DSSM (Dual SIM Single Module) technology, the router automatically switches to a backup network in case of primary link failure. Thus, this ensures uninterrupted data transmission for mission-critical ad campaigns, thereby minimizing downtime risks.
5G/4G Flexibility: Additionally, the TR323 offers global 5G NR (4x SMA antennas)/4G LTE ( 2x SMA antennas) alongside dual Gigabit Ethernet (10/100/1000Mbps) for hybrid network setups. This combination allows seamless integration of legacy and modern systems, whether deploying small-scale campaigns or citywide networks.
Industrial-Grade Durability: The router withstands -35°C to +75°C temperatures and IP30 ingress protection, making it ideally suited for outdoor installations in humid and high-temperature climate. By design, this durability ensures 24/7 reliability, even in challenging environmental conditions.
3. Smart Alerts & Remote Control
Low-Power Hibernation: Specifically, the router draws 200–230mA@12VDC in idle mode, thereby reducing energy waste by 50% during off-peak hours. This efficiency not only lowers operational costs but also aligns with sustainable advertising practices.
Instant Fault Alerts: For instance, the system triggers SMS/cloud notifications within 30 seconds in the event of power outages or circuit faults. This rapid response ensures issues are identified immediately, minimizing downtime and improving maintenance efficiency.
Remote Management Capabilities:
- The router supports a comprehensive suite of interfaces including Web/CLI/SMS and Cloud DMP (Device Management Platform, requires license) to facilitate remote configuration, firmware updates, and real-time diagnostics. This multi-channel approach not only streamlines device management but also enables secure, scalable operations across geographically dispersed networks.
- In particular, it features VPN tunnels (IPsec/PPTP/L2TP) and firewall protections (ACL/DMZ) to secure remote access, even for dispersed billboard networks. This combination of accessibility and security makes it ideal for managing large-scale OOH campaigns.
From OOH to DOOH: Future-Ready Solutions
1. High-Speed Content Delivery
- With support for 800Mbps download speeds (5G version), the router ensures lag-free transmission of 4K ad content to dynamic digital displays. This velocity, in turn, enables real-time campaign updates and interactive ads, consequently enhancing audience engagement.
- Manages hundreds of devices via an OpenWRT-based Linux OS, allowing developers to deploy custom applications in Python/C/C++ (requires SDK and customized firmware), such as weather-triggered ads.
2. Scalable Network Management
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Protocol Versatility: Integrates legacy and modern systems via TCP/UDP, JSON, OPC UA, SNMP v1/v2c/v3, and BGP/OSPF routing.
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Scalable Hardware Interfaces With Hybrid Connectivity: Dual Gigabit Ethernet ports (configurable as WAN/LAN), optional 2.4GHz Wi-Fi (300Mbps), 5G NR (4x SMA antennas), and 4G LTE (2x SMA antennas)—support hybrid networks, thus integrating legacy OOH devices with modern IP-based digital signage.
3. Data-Driven Optimization
By integrating GNSS with IoT sensors, Foot Traffic Analytics refines ad placements using real-time audience data.
Why Advertisers Choose TR323
*Based on Bivocom internal testing.
Conclusion
In essence, the TR323 isn’t just a router—it’s a smart OOH platform. Through integrating real-time tracking, remote control, and DOOH readiness, it empowers advertisers to:
- Optimize placements by using data from GNSS and IoT sensors.
- Cut maintenance costs by 75% via automated alerts.
- Prepare for future trends such as AI-targeted ads.
Join the Smart OOH Revolution
As advertising landscape pivots toward hyper-targeted, data-driven campaigns, proactive innovation is no longer optional—it’s essential.
- To start, custom pilot programs to test solutions in real-world scenarios without disruption.
- Additionally, ROI analytics to track savings from predictive maintenance and engagement boosts.
- Finally, 24/7 support for firmware updates and AI-driven insights.
Ready to lead OOH Advertising transformation?
Contact us at [email protected] specifically to schedule a live demo or request a ROI forecast tailored to your operations. Together, we can turn billboards into intelligent touchpoints—one data-driven campaign at a time.
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